Privacy Policy

By using our site you confirm that you accept this policy. If you do not agree to this policy you must not use our site.

Information About Us

Our site is operated by DNA Testing Choice Limited (we). We are a limited company registered in England and Wales under registration number 08771715 and have our registered office and main trading address at 55C Chester Road, London, N19 5DF, UK.

Other Applicable Terms

This policy refers to the terms of use (Click Here), which sets out the terms on which you may make use of our site. By using our site you confirm that you accept these terms of use and that you agree to comply with them.

Changes To This Policy

We may revise this policy at any time by amending this page.

Please check this page from time to time to take notice of any changes we make, as they are binding on you.

The Information We Collect, Cookies, And How They Are Used

When Using Our Site:

  1. Necessary Cookies: The site cannot function properly without these cookies and these can only be disabled by changing your browser preferences.
  2. Analytical Cookies: These allow us to collect statistical information about the usage of our site. You can opt-out of Analytical Cookies by emailing us at:
  3. Marketing Cookies: These will allow us to target advertising to you on other sites at some point in the future. When that time comes we will update this policy accordingly. You can opt-out of Marketing Cookies by emailing us at:

Marketing Cookies:

  1. Google AdWords: More information is available here.
  2. Adform: More information is available here.
  3. Facebook: More information is available here.
  4. Taboola: More information is available here.

When submitting a review or comment:

When signing up to our forum:

When you email us:

We only use your information for the purposes stated above, we do not use your information for any other purpose.

We only hold your information for as long as necessary and we review our retention periods on an annual basis. You can find out more about our data retention periods by emailing us at:

Disclosure Of The Information We Collect

The information we collect is confidential and except in the limited circumstances listed below, we will not disclose it to any 3rd party.

We may disclose the information we collect under the following circumstances:

You can find out about, correct or delete the information we hold for you by emailing us at:


Our site contains links to 3rd party websites that are not subject to this policy. Please read our terms of use for further information about these links. We strongly recommend that you read the privacy policy of any such websites that you visit.

Security Policy

Keeping your personal information secure is very important to us. We use reasonable precautions to keep your information secure. Your information is held on a secure server in the UK.

You accept the inherent risks of providing information to us when you visit and use our site and you will not hold us responsible for any breach of security unless it is due to our negligence or wilful default.

If you are concerned about how we handle your information, you have a right to take your concerns to the Information Commissioner’s Office