About Us

DNA Testing Choice is a news and reviews site for the DNA tests you can take at home. We look at the latest genetic research from around the world and discuss the DNA tests that these advances could give rise to. We also debate the social, ethical and legal issues that the DNA testing market will face in the coming years.

If you’re interested in learning more about the DNA tests you can buy to take at home, or reading about the latest developments in DNA research, or simply to take part in the debate; this site is for you!

We put this site together because DNA testing seems to be quite a confusing area. There are lots of companies that provide DNA tests, some own their own laboratory, most don’t. Some providers will send your sample to New Mexico for processing, whereas others process right here in the UK. There also seems to be many weird and wonderful names for the types of DNA tests you can buy. We’re hoping to make the market less confusing for you, and although genetics is a complex area, we think a lot can be done to explain DNA testing better.

Who writes for the site?

Craig Macpherson

Craig Macpherson

Craig studied biology at the University of Edinburgh before moving into eCommerce. He spent four years at Microsoft before helping to start three successful eCommerce companies. Craig later became an eCommerce consultant and freelance writer before founding DNA Testing Choice.

Craig is currently the Managing Director of DNA Testing Choice and manages all aspects of the site. He’s passionate about the future of consumer DNA testing and regularly helps genetic start-ups find their footing in this burgeoning space.

Rebecca Fishwick

Rebecca Fishwick

Rebecca is a graduate of Royal Holloway and Bath Spa, where she studied Classics and Creative Writing respectively. As Features Editor, she researches and writes about the latest developments in consumer DNA testing, and about the advances in genetics that might one day affect us all.

Rebecca is excited to be a part of the ever-growing field of genetics and DNA sequencing. Having a keen interest in human history, she looks forward to seeing how future technologies might help us to expand our knowledge of our ancestry, as well as contribute to medical science.

Tim Bell

Tim Bell

Tim Bell began his career in publishing at Oxford University Press in 1996, latterly working for the educational publishers Kingfisher, the Barbara Levy literary agency, and the Bertelsmann group.

Tim subsequently joined Warner Chappell in 1999 and developed a freelance writing career, branching into music and technology start-ups. Building on this experience, Tim later launched the e-commerce division of Music Sales Ltd.

Currently based in France, Tim writes about all aspects of the consumer DNA testing market. A keen cyclist, he has learned first-hand that working with a knowledge of his genetic make-up yields better results. Tim employs this personal experience in his pieces for DNA Testing Choice, and is perfectly placed to cover genetic technologies made available to the public.

What are our values?

We’ve built this site with three principles in mind:

  1. Clarity – we’re going to put information about DNA testing research and products into language that everyone can understand.
  2. Optimism – we’re excited about the force for good that DNA testing can be.
  3. Fairness – we’re going to fairly compare all the DNA testing providers and their products.